How Clinics Can Prepare for Introducing the Next Generation of Photochromic Lens: Rising Sun Morpheo

PRE-LAUNCH

• Conduct an inventory check of outdated stock. Determine which grades can be seamlessly upgraded to the next generation product.

• Assess your pricing strategy to offer discounts on old stock and raise prices on the next generation items.

• Develop marketing materials for the new product.

• Notify your team about the rollout of the next generation and provide training on how to effectively present the new product.

LAUNCH

• Adorn the store with promotional materials.

• Introduce your new product to patients who:

  • Lead an active lifestyle

  • Experience photosensitivity

  • Are traveling

• Offer a time-limited promotion to encourage people to try it.

• Ask patients who use the product to provide their feedback.

POST-LAUNCH

• Highlight positive feedback from satisfied customers about the new product through testimonials shared on social media, or in-store.

Introducing a new photochromic lens into your clinic workflow is an opportunity to improve patient satisfaction and strengthen your product offering. A smooth transition depends on preparation, staff training and clear communication with patients. These steps help clinics integrate new technology without disrupting daily operations.

Begin by reviewing your current photochromic inventory. This allows you to identify which items you plan to retain and which ones you intend to phase out. Keeping track of stock levels helps prevent over ordering and gives you time to plan promotions or clearance pricing for outgoing lines. This creates space for the new product while maintaining steady turnover.

Next, update your staff. A short training session is often enough to ensure everyone understands the key features of the new lens, how it compares to existing options and which patient groups are most likely to benefit from it. Staff who can explain these points clearly help patients make confident decisions.

Prepare simple in store materials. A one page comparison chart or a small countertop card helps patients understand the improvements offered by a new generation photochromic lens. Many patients respond well to visual explanations such as darker peak tint, faster activation or clearer indoor appearance.

It is also helpful to review your pricing. New photochromic lines often sit in the mid to upper range, so clinics benefit from setting clear pricing tiers. This helps staff explain the difference between a standard option and a next generation product.

Finally, consider how you will introduce the lens to your patients. Some clinics highlight new arrivals during routine eye exams. Others mention them to patients who have experienced glare, light sensitivity or dissatisfaction with older photochromic lenses. Targeted conversations are more effective than broad announcements.

Preparing in this way helps ensure a smooth launch and gives your team the confidence to present the new lens as a meaningful upgrade rather than just another product on the shelf.

For support as you prepare to introduce Rising Sun Morpheo in your clinic, contact TKR Optics.

TKR Optics

445 Sales St., Brgy 307 Quiapo, Manila City, Philippines 1001

Provincial Contact: 0917 882 9238 | GMA Area: 0917 163 0371

Email: info@tkroptics.com | Website: https://www.tkroptics.com/